AVA Blue is the sister label to AVA Recordings, the forward thinking label, dedicated solely to releasing melodic electronic dance music.

The aim of the 2 labels is “"To release music of the highest quality, which will play a pivotal role in the future of the electronic music genre, whilst forging new sounds, and reinventing boundaries", says founder Andy Moor.

In November of 2007 the label decided that 'AVA digital' would change its name to 'AVA blue' to allow for more diversity within the brand. AVA blue will continue with the same music policy and high standards.