100% Pure Records is a legendary Dutch techno label that was established in 1993 and has been heavily influenced by Detroit.

Artists such as Shinedoe, 2000 and One, Adam Beyer, Bart Skils and Anton Pieete are the well known artists that have put out productions on the label, which has found big support from the likes of: Richie Hawtin, Derrick May, Sven Vath, Jeff Mills, Laurent Garnier...amongst others.